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Continue reading JockStocks: Tiger Has a New Sponsorship Offer, Should He Accept?

Mar 07 2010

JockStocks: Tiger Has a New Sponsorship Offer, Should He Accept?

Posted by: admin in Marketing and Advertising

Filed under: Deals, Marketing and Advertising, Columns, Business of Sports

Rumor has it that Tiger Woods has started to brush up on his game a bit and some of golf’s greats believe that he will be playing in the Masters. If, and when, he returns, Tiger will be a little lighter in the sponsorship arena, what with AT&T (T), Accenture (ACN), and PepsiCo’s (PEP) Gatorade all having ended their sponsorship deals with Tiger.

Fear not though, Tiger is making enough money that he has the ability to actually turn down sponsors. Reportedly, an Irish bookie — Paddy Power (awesome name) — has made a $75 million offer to sponsor Tiger over the next five years.

JockStocks: Tiger Has a New Sponsorship Offer, Should He Accept? originally appeared on BloggingStocks on Fri, 05 Mar 2010 13:00:00 EST. Please see our terms for use of feeds.

Continue reading Sprint’s Hesse to Be Back on TV Screens Touting Value

Mar 02 2010

Sprint’s Hesse to Be Back on TV Screens Touting Value

Posted by: admin in Marketing and Advertising

Filed under: Marketing and Advertising, Sprint Nextel Corp (S)

Sprint Nextel (S) will again be using its CEO to try and explain to potential customers why they should select the beleaguered telecom provider for their wireless calling and data needs. Using the marketing catchphrase “Our $69.99 is worth more than their $69.99,” Sprint CEO Dan Hesse will be featured in a new advertising campaign to explain why Sprint offers so much more value for each customer’s money than its two more massive competitors, AT&T (T) and Verizon Wireless.

Sprint’s Hesse to Be Back on Television Screens Touting Value originally appeared on BloggingStocks on Tue, 02 Mar 2010 17:40:00 EST. Please see our terms for use of feeds.

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Continue reading Google’s display ads to generate $1 billion

Feb 08 2010

Google’s display ads to generate $1 billion

Posted by: admin in Marketing and Advertising

Filed under: Products and Services, World wide web, Marketing and Advertising, Technology

Google (GOOG) has generated most of its income from the Ad Words program. When using it, you choose a group of words that you think will come up in an on the web search. You concur to pay from 1 cent upwards each time your words are clicked upon. Google uses a bidding war technique with its Ad Words program. The highest bidder per word gets to place its website on the top ten of a search page. That program has been fantastic for Google.

At the same time Yahoo (YHOO) has taken a different road. It selected to offer display ads on search pages. The ads component added to its revenue stream in 2009, making it number one.

Google’s display ads to generate $1 billion originally appeared on BloggingStocks on Mon, 08 Feb 2010 15:30:00 EST. Please see our terms for use of feeds.

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Continue reading JockStocks: Super Bowl Commercials, a Preview

Feb 06 2010

JockStocks: Super Bowl Commercials, a Preview

Posted by: admin in Marketing and Advertising

Filed under: Consumer Experience, PepsiCo (PEP), General Motors (GM), Marketing and Advertising, CBS Corp ‘B’ (CBS), Business of Sports

Who’s ready for some football? The Super Bowl is this weekend, and you know what that means — commercials that we’ll all be speaking about on Monday morning. In fact, we all know someone who says they watch the game for the commercials.

CBS announced earlier this week that it sold out all the in-game spots, but a few pre- and post-game spots remained. How much money did this make for CBS (CBS)? Roughly $200 million, and that’s a low-end estimate. We all know why advertisers flock to the Super Bowl, as more than 98.7 million viewers tuned in last year. No matter who is in the Super Bowl, people watch the game and the commercials — and eventually they might purchase the products from the ads.

JockStocks: Super Bowl Commercials, a Preview originally appeared on BloggingStocks on Fri, 05 Feb 2010 12:00:00 EST. Please see our terms for use of feeds.

Continue reading Toyota Facing Big PR Problem After Recalls

Jan 30 2010

Toyota Facing Huge PR Problem After Recalls

Posted by: admin in Marketing and Advertising

Filed under: Products and Services, Ford Motor (F), Marketing and Advertising, Toyota Motor Corp. (TM)

In light of Toyota Motor Corp. (TM) string of recalls recently, one can wonder what the massive automaker is going to do in the U.S. to salvage its reputation. Toyota, as far as this writer can recall, has never seen a model-variety recall like this in its history. So much is wrong that the world’s largest automaker has halted production of eight separate car models until it finds out just what is causing some of them to accelerate uncontrollably.

Five assembly lines that help build these models are being suspended as of Monday, and Toyota has sent messages to 1,200 U.S. dealers asking them to halt selling the models in question immediately. The models include some of Toyota’s most popular: RAV4, Corolla, Matrix, Avalon, Camry, Highlander and the Tundra pickup.

Toyota Facing Massive PR Problem After Recalls originally appeared on BloggingStocks on Fri, 29 Jan 2010 10:30:00 EST. Please see our terms for use of feeds.

Continue reading Apple Ushers in the iPad — Can It Live up to the Hype?

Jan 28 2010

Apple Ushers in the iPad — Can It Live up to the Hype?

Posted by: admin in Marketing and Advertising

Filed under: Products and Services, Launches, Apple Inc (AAPL), Marketing and Advertising, AT and T (T), Nokia Corp. (NOK), Sony Corp ADR (SNE), Research in Motion (RIMM)

About an hour ago, Apple (AAPL) finally unveiled its much anticipated and rumored tablet computer — the iPad. For the past couple of years, many wondered why Apple never got into the netbook market. Steve Jobs, Apple’s founder, CEO and visionary explained that netbooks simply are not better than laptops. The iPad, however, according to Jobs is.

Specs, from Engadget: The Apple iPad weighs just 1.5 pounds, and has a 9.7-inch touchscreen LCD display. It’s running Apple’s own 1GHz “A4″ chip, with a 10-hour battery life and a month of standby. It’ll come in three sizes and prices points: 16GB — sold for $499, 32GB — sold for $599, and 64GB — $699.

Apple Ushers in the iPad — Can It Live up to the Hype? originally appeared on BloggingStocks on Wed, 27 Jan 2010 14:30:00 EST. Please see our terms for use of feeds.

Continue reading Entrepreneur’s Journal: Drumming Up Repeat Business

Jan 18 2010

Entrepreneur’s Journal: Drumming Up Repeat Business

Posted by: admin in Marketing and Advertising

Filed under: Marketing and advertising, salesforce.com inc (CRM), Small business

It’s usually pricey to get a customer. So why not find ways to get more business from your existing base? It’s certainly an effective way of building revenues. Hey, just look at the millions of customers that keep returning to businesses like Starbucks (SBUX) and McDondalds (MCD).

So how can you encourage repeat business? It takes hard work and patience. But here are some tips:

Trusted Source: I talked to someone recently who said that she has used the same travel agent for over 30 years. I stated, “What about using Expedia or some other on the internet site for your travel?”

Entrepreneur’s Journal: Drumming Up Repeat Business originally appeared on BloggingStocks on Sun, 17 Jan 2010 17:40:00 EST. Please see our terms for use of feeds.

Continue reading Can Shopping Go Viral?

Jan 15 2010

Can Shopping Go Viral?

Posted by: admin in Marketing and Advertising

Filed under: Competitive strategy, Amazon.com (AMZN), Marketing and advertising, Target Corp. (TGT), Ideal Buy (BBY)

Looking back on what became a tough end to a tough year for the retail sector, the one bright spot was the on the internet sector. Shoppers whipped out their plastic at a record rate on Black Friday, a trend that continued throughout the season.

The Amazon (AMZN) Kindle killed the competition, reinforcing the status of the online channel as the future of the retail business. Social media, in particular, had its first real test this year, as many companies — including Best Buy (BBY), JCPenney (JCP) and Target (TGT) — used the likes of Twitter and Facebook to engage customers, publicize sales and generally increase revenue. The next stage in the evolution, of course, is to use shopping behavior to trigger viral results.

Can Shopping Go Viral? originally appeared on BloggingStocks on Fri, 15 Jan 2010 12:40:00 EST. Please see our terms for use of feeds.

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