Filed under: Consumer Experience, PepsiCo (PEP), General Motors (GM), Marketing and Advertising, CBS Corp ‘B’ (CBS), Business of Sports

Who’s ready for some football? The Super Bowl is this weekend, and you know what that means — commercials that we’ll all be speaking about on Monday morning. In fact, we all know someone who says they watch the game for the commercials.

CBS announced earlier this week that it sold out all the in-game spots, but a few pre- and post-game spots remained. How much money did this make for CBS (CBS)? Roughly $200 million, and that’s a low-end estimate. We all know why advertisers flock to the Super Bowl, as more than 98.7 million viewers tuned in last year. No matter who is in the Super Bowl, people watch the game and the commercials — and eventually they might purchase the products from the ads.

Continue reading JockStocks: Super Bowl Commercials, a Preview

JockStocks: Super Bowl Commercials, a Preview originally appeared on BloggingStocks on Fri, 05 Feb 2010 12:00:00 EST. Please see our terms for use of feeds.

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This entry was posted on Saturday, February 6th, 2010 at 12:56 am and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.