Filed under: Competitive strategy, Amazon.com (AMZN), Marketing and advertising, Target Corp. (TGT), Ideal Buy (BBY)

Looking back on what became a tough end to a tough year for the retail sector, the one bright spot was the on the internet sector. Shoppers whipped out their plastic at a record rate on Black Friday, a trend that continued throughout the season.

The Amazon (AMZN) Kindle killed the competition, reinforcing the status of the online channel as the future of the retail business. Social media, in particular, had its first real test this year, as many companies — including Best Buy (BBY), JCPenney (JCP) and Target (TGT) — used the likes of Twitter and Facebook to engage customers, publicize sales and generally increase revenue. The next stage in the evolution, of course, is to use shopping behavior to trigger viral results.

Continue reading Can Shopping Go Viral?

Can Shopping Go Viral? originally appeared on BloggingStocks on Fri, 15 Jan 2010 12:40:00 EST. Please see our terms for use of feeds.

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This entry was posted on Friday, January 15th, 2010 at 8:56 pm and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.