Entrepreneur’s Journal: A Good Idea to Give Gifts to Customers?
Posted by: admin in Marketing and AdvertisingFiled under: Marketing and advertising, Small business
In an episode of The Office, Michael Scott wasn’t impressed with his company’s move towards technology. He thought the old-school approaches still worked, such as giving gift baskets away to former customers. Of course, it was a disaster. These customers left because of a lack of technology, as well as high prices.
As with any comedy, there was truth to both sides. Actually, we have the ability to get sucked into too much technology. And yes, customer gifts can be a good idea. After all, it costs much more money to acquire customers than than to keep them.
Continue reading Entrepreneur’s Journal: A Good Idea to Give Gifts to Customers?
Entrepreneur’s Journal: A Good Idea to Give Gifts to Customers? originally appeared on BloggingStocks on Sun, 20 Dec 2009 17:40:00 EST. Please see our terms for use of feeds.
Entries (RSS)