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With close to 60 million users, Twitter is a force corporate marketing departments just can’t ignore. The reach offered by this microblogging platform is profound, and skipping it means yielding digital turf to the competition.

Yet, as the country’s major brands have flocked to Twitter, not all have mastered it. Some merely push headlines and deals, while others have used it as a way to open a dialogue with their customers, build relationships and ultimately grow their businesses. A study by The Huge Money sought to determine the dozen companies that are mastering Twitter and why they are the masters.

Continue reading Tops on Twitter: 12 companies that are doing it right

Tops on Twitter: 12 companies that are doing it right originally appeared on BloggingStocks on Mon, 07 Dec 2009 12:00:00 EST. Please see our terms for use of feeds.

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