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Yahoo! (YHOO) is the latest company that wants to optimize its search results for Twitter. This follows moves by Microsoft (MSFT) and Google (GOOG) to integrate Twitter data into their search results. Unlike its competitors, however, Yahoo! wants to do this without spending a dime (well, without giving a dime to the hot new social media platform).

Twitter’s microblogging service has become famous not only for its rapid growth but also because it’s found no way to turn it into revenue. Its current discussions with Microsoft and Google demonstrated that Twitter can indeed bring in some cash — by licensing its data for use in fine-tuning search engines. With two of the top search engines now optimizing for Twitter, it was only a matter of time before Yahoo! would rush to join the party.

Continue reading Yahoo! wants in on Twitter: No money involved

Yahoo! wants in on Twitter: No money involved originally appeared on BloggingStocks on Fri, 20 Nov 2009 12:40:00 EST. Please see our terms for use of feeds.

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