Filed under: World wide web, Competitive strategy, Dell (DELL), Starbucks (SBUX), Marketing and advertising, Next large thing, Target Corp. (TGT), Best Buy (BBY)

Once upon a time, retailers measured success by the number of people walking by in the mall, how many entered the store, the percentage they spent, and basket size. Now, a world of zeroes and ones has changed their perspective entirely. Social media is expected to be the star during the coming holiday season, with retailers pushing Facebook, YouTube, and Twitter content to get in front of consumers and affect either on the web or in-store buys. Smaller Christmas budgets are expected, so the fight is on to garner as massive a share as possible of a shrinking pie.

Of course, nobody would come out and state, “Social media is nonsense, and I’m not getting anything for my investment.” So, when the likes of Starbucks (NASDAQ: SBUX), JCPenney (NYSE: JCP), and Target (NYSE: TGT) state that social media is connecting them with their customers and leading to more effective campaigns and product launches, do take it with a grain of salt. What can’t be ignored, however, is that they’re committing more resources to social media marketing, although it’s still far too soon to tell if it will be effective.

Continue reading Retailers push social media, want more massive wallet share for Christmas

Retailers push social media, want larger wallet share for Christmas originally appeared on BloggingStocks on Mon, 02 Nov 2009 13:20:00 EST. Please see our terms for use of feeds.

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This entry was posted on Tuesday, November 3rd, 2009 at 8:59 pm and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.