MySpace focuses on social entertainment, says Facebook not a competitor
Posted by: admin in Industry NewsFiled under: Industry, Consumer experience, Competitive strategy
It was still a good idea for News Corp. (NASDAQ: NWS) to buy MySpace.com over fours years ago for a tiny more than half a billion. The social media network still brings in decent ad revenues, although it is out of the popular fad culture of social media. That space is now owned by Facebook and Twitter. But then MySpace CEO Owen Van Natta states that his company is “fundamentally different” than Facebook — as in a special experience providing entertainment content — those words could come back to haunt him.
As will words like “I really don’t view Facebook as a competitor.” While it’s true that Facebook and MySpace go after two types of online social interaction, they are both vying for many of the same customers in a huge crossover audience. Teens, 20-somethings, and others are very fickle and many use both social networks. The two might have different goals, but they are competitors.
Continue reading MySpace focuses on social entertainment, states Facebook not a competitor
MySpace focuses on social entertainment, states Facebook not a competitor originally appeared on BloggingStocks on Wed, 28 Oct 2009 12:30:00 EST. Please see our terms for use of feeds.
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