Consumers dislike web tracking, but not enough to change behavior
Posted by: admin in Industry NewsFiled under: Industry, Consumer experience, World wide web, Competitive strategy, Google (GOOG), Microsoft (MSFT), Amazon.com (AMZN)
Traditional retailers haven’t exactly embraced on the internet sales channels. Sure, they all have websites, and they sell varying amounts of merchandise through them, but they’ve been slow to tap into the potential. When I was watching the space as an analyst at a major consulting firm (admittedly, back in 2007), many retailers equated a website to a new store opening. Finally, however, this industry is starting to see the potential of this venue, particularly when it comes to tracking consumer behavior.
When the CEO of Macy’s (NYSE: M), Terry Lundgren, says that on the web sales are only good for 6% of last year’s total sales, it’s a hint. The translation: “We focus on where the revenue is” is much different from “We focus on where the revenue could be.” Aeropostale (NYSE: ARO), on the other hand, sees the upside of playing in the on the internet space, which is where it saw revenues spike 85% last year. Aeropostale has seen increases in traditional venues too, but nothing like what it’s realized on the internet.
So, maybe there’s something to this internet, after all.
Continue reading Consumers dislike web tracking, but not enough to change behavior
Consumers dislike web tracking, but not enough to change behavior originally appeared on BloggingStocks on Mon, 26 Oct 2009 11:40:00 EST. Please see our terms for use of feeds.
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