Filed under: World wide web, Google (GOOG), Microsoft (MSFT), Media World, Technology
It’s tough to take on Google (NASDAQ: GOOG). The search engine behemoth owns 65% of the U.S. search market and has a commanding brand presence. Yet, the software maker up the coast isn’t known to give up easily. Microsoft (NASDAQ: MSFT) has cut a deal with microblogging site Twitter that should give it an edge in the battle to harness data and make it easier to find. A new deal will feed all those tweets into Bing, the Microsoft search engine.
Twitter is giving Microsoft full access to its data, in a deal announced Wednesday. Bing will provide search functionality for Twitter that you won’t find in Google, which seems to have been outbid for the rights to the “tweet-stream.” Under the deal, Bing will be able to index and display the tweets nearly immediately as they are posted.
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Microsoft now in bed with Twitter originally appeared on BloggingStocks on Thu, 22 Oct 2009 09:00:00 EST. Please see our terms for use of feeds.
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