Filed under: Competitive strategy, Google (GOOG), Microsoft (MSFT)
What do you do when you’re wildly popular, face increased costs due to that popularity, and have no discernible way to make money? Call Microsoft (NASDAQ: MSFT) and Google (NASDAQ: GOOG), and let them fight over the right to solve your problems for you. Twitter, the off-the-charts hot microblogging site, is stated to be in advanced talks with both titans of the technology industry about giving them access to its data feed, according to an All Things D report (via Reuters).
The hope would be for either company to use the Twitter feed data to improve its search engines, with a goal of “real-time search” — which translates to sifting through the torrent of tweets posted each second. The deal structures on the table vary, from a multimillion dollar licensing deal to revenue-sharing programs that would give Twitter a taste of the ad cash generated by Microsoft or Google from its use of the Twitter data.
Continue reading Twitter holds out tin cup to Microsoft and Google
Twitter holds out tin cup to Microsoft and Google originally appeared on BloggingStocks on Sun, 11 Oct 2009 13:10:00 EST. Please see our terms for use of feeds.
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