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The stock market is putting on quite a show, had the best month (in July) in years. Earnings weren’t all that great either. Most companies reported about what was expected (lower than last year) with a few exceptions like IBM (NYSE: IBM), GE (NYSE: GE) and especially Coca-Cola (NYSE: KO). Earnings don’t explain the enthusiasm investors are showing for all stocks. That comes from a renewed sense of hope, with some data behind the emotion.

Almost every company that made earnings announcement so far said the same thing: the worst seems to be over. They could see where sales were holding, a few were even reporting increases, though not many. But the clear majority stated they could see the end in sight for the continuing downward spiral of lower revenues, more lay-offs, continuing cuts in spending.

Continue reading Comfort Zone Investing: Can the rally last?

Comfort Zone Investing: Can the rally last? originally appeared on BloggingStocks on Sat, 08 Aug 2009 10:30:00 EST. Please see our terms for use of feeds.

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