Sears offering hedge for consumers who lose their job — good idea?
Posted by: admin in Marketing and AdvertisingFiled under: Wal-Mart (WMT), Marketing and advertising, Target Corp. (TGT), Best Purchase (BBY), Sears Holdings (SHLD)
Sears Holdings (NASDAQ: SHLD), a retailer whose competitive colleagues include Target (NYSE: TGT), Ideal Buy (NYSE: BBY), and Wal-Mart (NYSE: WMT), wants to improve its brand equity and find a new path to growth. As such, it’s willing to employ all kinds of initiatives, especially ones that will form a nice image with the consumer during this dreadful economic contraction.
According to The Wall Street Journal (subscription required), Sears is trying out a program that offers protection against the danger of investing in an pricey appliance during a time when job security is not as secure as it used to be.
The program will run for a specified time period beginning next week, and the basic gist is this: purchase an appliance priced $399 or higher on a Sears credit card and, and if you lose your job, Sears will credit one twelfth of the cost each month. Still no job after one year? Keep the appliance, your debt will be forgiven.
Continue reading Sears offering hedge for consumers who lose their job — good idea?
Sears offering hedge for consumers who lose their job — good idea? originally appeared on BloggingStocks on Fri, 03 Jul 2009 09:00:00 EST. Please see our terms for use of feeds.
Entries (RSS)