Filed under: Products and services, Wal-Mart (WMT), Coca-Cola (KO), PepsiCo (PEP), Marketing and advertising

I hope the following article out on Reuters isn’t wholly accurate. I can see the logic of what’s being reported, however. According to the item, Wal-Mart Stores, Inc. (NYSE: WMT) could be reducing the valuable real estate in its stores that’s devoted to bottled water from popular brands. This includes The Coca-Cola Company’s (NYSE: KO) Dasani and PepsiCo, Inc.’s (NYSE: PEP) Aquafina. This observation is being sourced to analyst Bill Pecoriello of ConsumerEdge Research. He believes that Wal-Mart might be trying to focus on the value consumer by offering more shelf space to generic brands.

Continue reading Wal-Mart no longer a friend of Dasani water?

Wal-Mart no longer a friend of Dasani water? originally appeared on BloggingStocks on Fri, 17 Apr 2009 18:00:00 EST. Please see our terms for use of feeds.

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This entry was posted on Saturday, April 18th, 2009 at 11:40 pm and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.