Filed under: Google (GOOG), Yahoo! (YHOO), Entrepreneurs, Small business

Bankrate, Inc. (Nasdaq: RATE) is one of the top financial sites on the Web. And one of the main reasons it does so well: organic traffic.

Huh? Well, this means that when you search on popular terms and phrases on Google (Nasdaq: GOOG) and Yahoo! (Nasdaq: YHOO), Bankrate’s site is often on the first page. This is essentially free traffic.

So, how can you benefit from this? Of course, there are lots of strategies. But, there are some things you can do to get started. Let’s take a look:

Optimize your page: You want to make it simple for search engines to index your pages. This means making sure that each web page title is very special and reflects the key search phrases that your users enter (the process is known as “search engine optimization” or SEO).

Continue reading Entrepreneur’s Journal: Getting free traffic with search engine optimization (SEO)

Entrepreneur’s Journal: Getting free traffic with search engine optimization (SEO) originally appeared on BloggingStocks on Sun, 15 Mar 2009 19:00:00 EST. Please see our terms for use of feeds.

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