Filed under: Management, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO), Options

Carol Bartz, the new CEO of Yahoo! Inc. (NASDAQ: YHOO), has no qualms about executive transparency. During an appearance Tuesday at the Morgan Stanley Tech Conference in San Francisco, Bartz confessed that she doesn’t use Yahoo’s mapping functionality. “I use Google Maps,” she admitted. Chief Financial Officer Blake Jorgensen tried to defer the potential PR problem by explaining that Yahoo Maps has been put on the back burner, since it’s so costly to invest in the product.

Yahoo Maps isn’t the only weakness Bartz noted. Though she said it’s “very clear” that Yahoo needs to dive into the social networking arena, the CEO floated the idea of a partnership with an existing company, rather than the launch of a brand-new product. “I do not believe we can invent the next Facebook,” she explained.

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Yahoo! CEO Carol Bartz prefers Google Maps originally appeared on BloggingStocks on Wed, 04 Mar 2009 13:20:00 EST. Please see our terms for use of feeds.

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