Filed under: Products and services, Google (GOOG), Microsoft (MSFT)
Microsoft Corp. (NASDAQ: MSFT) has had troubles recently trying to convince customers to use its Windows Live services over the competitor’s products, namely those produced by Google, Inc. (NASDAQ: GOOG). Although Windows Live is a fine collection of services, Google gets all the glory just because of its name and because its products are no-frills and work very well. Microsoft’s software doesn’t exactly have the same reputation, unfortunately.
But Windows Live just got way superior. Microsoft, as of late, has opened itself up to collaborating with other services, websites and partners to allow customers a “one-stop shop” for doing everything in one place. AOL did this recently by allowing all the popular email services (Yahoo! Mail, Hotmail, Google’s Gmail) to be accessed from its custom homepage.
As these companies are now figuring out, the world does not revolve around just themselves. Customers use services from multiple companies and sources and making it all accessible under one brand or roof is now what all companies are trying to make available to their customers. Microsoft’s attempt here with Windows Live includes integration of popular social networking sites (Facebook, MySpace) as well as instant messaging and email from many popular sources.
This is a great move from Microsoft. Instead of forcing customers to play in its own sandbox, the software giant has figured out that perhaps more of its customers will come to it and stay there if it offers a connection to non-Microsoft services and products that complement its own (not compete).
Microsoft’s newest Windows Live services: its best yet originally appeared on BloggingStocks on Tue, 16 Dec 2008 17:44:00 EST. Please see our terms for use of feeds.
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