Filed under: Marketing and advertising, Burger King Hldgs (BKC)
Burger King (Burger King Holdings, NYSE:BRC) has made good headway recently by constructing sandwiches big enough to bring down a New York crane and marketing tied to video games and hot movies. Therefore, it would have been the last company I would expect to unveil a $190 hamburger.
Actually, the burgers aren’t widely available, yet- only in one location, in West London, and only once a week, by reservation. I suppose the burger, Wagyu beef piled high with white truffles, Pata Negra ham, white wine/shallot mayo, Himalayan rock salt and a soup
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