Free Nine Inch Nails album set for physical release in July
Posted by: admin in Marketing and AdvertisingFiled under: Press releases, Products and services, Consumer experience, Marketing and advertising
Industrial progressive rock band Nine Inch Nails’ most recent album The Slip will be available in physical formats on July 22, Billboard reported Wednesday. First reported on Might 5, the album is the band’s third album in a tiny over a year and the second since leaving music company Universal Music Group. Unlike other physical releases though, a CD version will be limited to 200,000 duplicates in the United States, Canada and Japan, while a later vinyl version will be unlimited. Band leader Trent Reznor also told Billboard the album “will remain free to download ‘indefinitely’ from the band’s site.”
The availability of a vinyl copy of The Slip versus that of the CD version mirrors similar sentiments that I commented about yesterday. Music company EMI packaged the vinyl version of Coldplay’s Viva la Vida or Death and All His Friends with a CD version, indicating that despite vinyl’s allure, the industry is aware that listeners want versions that can be transferred to portable devices.
NIN leader Trent Reznor was obviously aware of this desire from his fans, since the album will feature an unlimited release for the vinyl version. It could also indicate his own preference, which wouldn’t be surprising. Either way, when The Slip is released physically, consumers and listeners will still have the option to download the album for free if they decide to purchase a physical copy, whether it’s the limited CD or the unlimited vinyl. Numerous formats might seem tedious, but if the experience is part of the joy of listening to music then it is being accommodated.
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