Trade group reports the British buy more CDs than anyone else
Posted by: admin in Marketing and AdvertisingFiled under: Products and services, Industry, Consumer experience, Marketing and advertising
A British trade group that reports on music retail has published new findings to Billboard Friday “indicating Britons buy more CDs than any other country, and are more massive consumers of legal downloads than any of their European neighbors.” It’s the fifth year the British have led CD buys, buying an average of 2.3 CDs in 2007, while Americans only purchased an average of 1.7 CDs. These findings come from the International Federation of the Phonographic Industry’s new handbook out this week: the Recording Industry in Numbers.
Digital figures for British music downloads totaled $169.5 million in 2007, and were announced at the New Music Conference at London’s Earls Court by the Entertainment Retailers Association Thursday. The association’s chairman commented that British retailers offer “more and better music retailing than anywhere else in the world,” but seemed to connect the higher CD and digital sales in the UK with consumers’ love of music, rather than where the real strength of the report is: consumers apparent continued satisfaction with CDs and interest in downloads.
Even though this news indicates that CD sales are still steady, consumers buying an average of two CDs a year can hardly be that great for the music industry. In a market where CD sales continue to be seen as the lifeline of the industry, the reality of CD sales indicates how much digital downloads have to make up in order for some form of equilibrium in the industry. Clearly these numbers should force the industry to build up efforts to solidify and strengthen digital sales, but since it was put out by retailers, that group may resist such moves.
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