Filed under: Launches, Consumer experience, Google (GOOG)
When Google (NASDAQ: GOOG) purchased RSS company Feedburner, experts seemed to think it made a good match with the search companies large blog business, Blogger. Most people who keep blogs use RSS as a way to get their content out. Google could offer a platform for blogging with Blogger, selling ads with AdSense, and distributing content with FeedBurner.
The system has one flaw. Google didn’t set up a system for selling ads in Feedburner so that consumers looking at a site’s RSS feed would also see targeted ads next to the headlines. It was a break in the system which made it incomplete in terms of helping blogs drive profits.
Google has fixed that. According to Alley Insider, “for content publishers who have long feared RSS as a monetization-killer, AdSense for feeds somewhat levels the playing field.” The trouble with running blogs or other small websites is the lack of ways to bring in revenue. Google is offering a partial solution to that.
Of course, since Google keeps a huge portion of the AdSense for Feedburner revenue, the large tech company is looking after its own interests.
Douglas A. McIntyre is an editor at 247wallst.com and author of the Ten Stocks Under $10 Newsletter.
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