Filed under: Consumer experience, Competitive strategy, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO), Time Warner (TWX)
One of the most important outposts that Microsoft (NASDAQ: MSFT) has on the web is its browser, Internet Explorer. The huge majority of people who visit sites on the web use the Redmond product for access and movement around the web. The lists of consumer “favorites” on IE comes pre-loaded with web destinations from Microsoft and its partners. World wide web Explorer has information on users through the security settings, which consumers can set, and “cookies” — used to track web behavior — which consumers can be viewed and deleted. The software also stores the user’s history of sites visited.
Microsoft’s main browser competitor, Mozilla, is coming out with a new version of its product, which could help drive its 18% share of the market even higher.
According to The New York Times, “With tasks like e-mail and word processing now migrating from the Computer to the World wide web, analysts and industry players think the browser will soon become even more valuable and strategically important.”
Mozilla’s new product will be faster at accessing websites and will use less PC processing power.
Microsoft has already lost the search engine war to Google (NASDAQ:GOOG). Its web portal, MSN, is behind Time Warner (NYSE:TWX)’s AOL and Yahoo! (NASDAQ:YHOO)’s in its audience for a number of key content segments like money and finance.
What the world’s largest software company does not need is more online competition. But things aren’t working out that way.
Douglas A. McIntyre is an editor at 247wallst.com.
Entries (RSS)