Filed under: Launches, Competitive strategy, Microsoft (MSFT), Apple Inc (AAPL), Nokia Corp. (NOK), Research in Motion (RIMM), SanDisk Corp (SNDK)

Companies from Nokia (NYSE:NOK) to Samsung are trying to create a product to compete with the Apple (NASDAQ:AAPL) iPhone. Now RIM (NASDAQ:RIMM) will join the group.

RIM will come out with a touchscreen version of its Blackberry, probably in the third quarter. The decision is based on a false premise, which is that people want to buy an “iPhone” from someone other than Apple.

According to The Wall Street Journal “Dubbed the Thunder, the new BlackBerry is among RIM’s strongest moves so far to appeal to the increasing number of consumers opting for multimedia phones.”

The market has heard this song before. Over a year ago, both Sandisk (NASDAQ:SNDK) and Microsoft (NASDAQ:MSFT) came to market with competition for the iPod. Neither made any progress.

As infantile as the reasoning may seem, Apple built a nearly perfect product, which has been confirmed by strong demand , and plans to improve on it with features like 3G capability. Competition cannot replace what the customer views as irreplaceable.

Douglas A. McIntyre is an editor at 247wallst.com and author of the Ten Stocks Under $10 newsletter.

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This entry was posted on Sunday, May 18th, 2008 at 6:22 pm and is filed under Stocks News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.