Filed under: Marketing and advertising, McDonald’s (MCD), Burger King Hldgs (BKC), Battle of the Brands

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

In this corner, the clown. After years of taking shots to the stomach, McDonald’s (NYSE: MCD) was thought to be on the ropes, but has found new life in tightened operations, successful product launches, and a new aggressiveness. It’s currently in training to take on the coffee-weight champ, Starbucks (NASDAQ: SBUX), in a no-holds-barred battle of the baristas.

In the other corner, the King. Burger King (NYSE: BKC), the burger chain with the creepiest ad campaign on television (what’s with the young dude waking up to find the King in bed with him?) has thrived on a two-pronged approach; over-the-top menu items and movie/game tie-ins. BK hit the breakfast market hard with its enormous omelet sandwich, packing a wallop of 730 calories. Its Xbox game tie-in, a cheap game featuring the King was an enormous success, setting a trend that has been widely adopted.

Both chains are thriving as the third of the troika, Wendy’s, continues to punch beneath its weight. With a three-year growth of almost 100% in its stock price, though, this bout clearing goes to the clown, on points.

Vote in our poll for McDonald’s or Burger King as your preferred brand, and let us know in the comments why you love it.

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This entry was posted on Monday, May 12th, 2008 at 12:17 am and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.