Filed under: Engagements, Private equity industry, Shareholders, Public or private?

Getty Images, Inc. (NYSE: GYI) has had a class action lawsuit filed against certain officers and directors by the Law Offices of Brian M. Felgoise, P.C. The goal of the lawsuit is to seek the highest possible offer for the public shares in connection with the buyout from Hellman & Friedman, LLC for $34.00 per share.

On the surface you might agree that “the highest price” wasn’t obtained or wasn’t well negotiated. After all, Getty Images shares traded north of $50.00 last year and traded north of $80 in much of 2005 and part of 2006. There’s just a problem that is too hard to blame on Getty, its management, and its employees: its business dominance peaked and its relative strength to hundreds or thousands of start-ups and emerging companies has come and gone. And the sad part is that there is nothing it can do about that.

The virtual industry de-merger of Getty was something we predicted quite well in our subscriber newsletter posted last May, and the only thing we didn’t get right was not being negative enough in a fast enough period of time. Our exit came in August, 2007 rather than in early to mid-2008.Shortly after that, we noted that Getty looked like a value stock that may just be a value trap.

Getty has made numerous acquisitions to try to win more in the digital rights space, but there are just too many small competitors that can operate for nearly free. Frankly it did what it could and was aggressive to be able to compete in royalty free images and then in other media acquisitions. Management isn’t to blame so much here. Some businesses can easily be ruined by crowdsourcing and that’s the case here. In fact, and school with a large exchange program could “wiki” the entire model.

Here’s the good news, Getty will always survive as long as its exclusive photo and video rights are in tact for live events such as concerts and sporting events. But its days of charging $200.00 to newspapers and web media outlets for a digital photos of a broken fire hydrant or a bear waiting for fish in a river are gone. It cannot acquire everyone.

Sure, this seems like a “thanks for nothing” private equity buyout on the cheap. But there was a time that it looked like no one was going to offer anything above $30.00. Sometimes the news isn’t good no matter what you try. And sometimes the less-bad news is better than nothing. As a public company, Getty would have had more than a very tough road ahead of it.
Hellman & Friedman got a steal on the Doubleclick acquisition which the firm sold to Google (NASDAQ: GOOG). But this deal is harder to see a grand end game in, or at least anywhere along the same lines. This class action may do more harm than good.

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