Filed under: Products and services, Apple Inc (AAPL), Starbucks (SBUX), Marketing and advertising

Starbucks Corporation (NASDAQ: SBUX) and Apple Inc. (NASDAQ: AAPL)’s iTunes Store are teaming up again to promote “Song of the Day” cards for free downloads from the online music store. The first time the two companies worked together was last October when the iTunes WiFi Music Store was launched and featured promotion through the coffee chain. With the renewal, the promotion will follow a more “traditional” music release with new songs released every week on a Tuesday as the “Pick of the Week“. The first program resulted in more than 6 million downloads and the new program is hoped to reach a significantly lower figure: 1.5 million downloads.

More than 7,000 Starbucks locations will take part in the program that will also promote videos in addition to songs. It started this week with the new song “Washington Square” from the Counting Crows and future songs will be pulled from a large cache of artists, including Starbucks’ own Hear Music label artists’ Carly Simon and Hilary McRae.

As it was last fall, this program is a nice promotion for artists and online music. Starbucks’ Hilary McRae’s first single was one of the tracks in the “Song of the Day” promotion which indicates it is also a nice place for the coffee chain to promote its own label and the CDs that are typicaly on sale in the stores. We can only hope that the program is as successful as its predecessor and that the 1.5 million figure mark is overtaken quickly.

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This entry was posted on Wednesday, April 23rd, 2008 at 2:15 am and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.