Filed under: Deals, Industry, Competitive strategy, Viacom (VIA), CBS Corp ‘B’ (CBS)
Viacom’s (NYSE: VIA) Paramount studio, MGM, and Lionsgate (NYSE: LGF) want their own pay TV channel. That means Viacom will cut ties with Showtime, owned by CBS (NYSE: CBS). MGM and Lionsgate will also break with the CBS property. The deal is more interesting since Sumner Redstone is chairman of both CBS and Viacom.
According to The New York Times, “The deal raises the question of how Showtime will fill the feature film portion of its programming slate. Showtime pays more than $100 million a year to the studios to show their movies.”
The new channel could end up ruining Showtime, hurting the CBS financials, and setting up new competition for HBO, but it is a sign of the times. Studios are seeing more and more premium video going to the internet. Some of that content is pirated. It is a cinch the new channel will be a better economic deal for the studios involved. They need the money.
The $100 million budget film used to be unusual. Now it seems to be the norm. Studios which cannot bring in more revenue though new distribution deals may see their P&L’s falter, so they are aggressively changing their revenue models, even if it means cutting the throats of old friends.
Douglas A. McIntyre is an editor at 247wallst.com.
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