Filed under: Deals

Search engine giant Google Inc. (NASDAQ: GOOG) unveiled plans Wednesday, April 2, to sell its search marketing arm Performics, which it inherited with its acquisition of DoubleClick Inc. last month.

In a blog on the Google website on Wednesday night, Tom Phillips, the director responsible for integrating DoubleClick into Google, said the company wants to get rid of the search marketing business to end the perception that Google might favor the unit in its search results.

There are no estimates available of what the unit might be worth, but Phillips said the company has already received expressions of interest for the company. Performics will operate as an independent company until the business is sold off, he added.

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This entry was posted on Wednesday, April 9th, 2008 at 7:07 am and is filed under Engagements and Deals News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.