Filed under: Products and services, Wal-Mart (WMT), Marketing and advertising

Just in time for the Easter holiday, Wal-Mart Stores, Inc. (NYSE: WMT) will be rolling back thousands of prices to lure shoppers into stores for that special event shopping visit. This time, though, it’s Wal-Mart’s Canadian stores that will be rolling back the prices on hundreds of store shelves at each location.

The Easter holiday falls in March this year, as well as “Spring Break” for many kids (and many parents who scheduled vacations as well). As such, the mode to capitalize on a portion of this month certainly was not lost on the world’s largest retailer. So, Wal-Mart will be promptly lowering prices on over 3,500 products in its Canadian stores due to Easter being the third-largest holiday shopping day of the year.

With Easter falling on the earlierstdate than in almost 200 years, this seems like a unique merchandising opportunity for any retailer. A fact that Wal-Mart recognizes is that two shopping dates — Easter and Spring Break — are so close to each other that it could press the wallets and purses of financially-strapped shoppers. The “price rollback” to the rescue, though. Wal-Mart’s du-jour policy of competing mainly on price won’t be taking a break this year.

Share This

This entry was posted on Wednesday, March 19th, 2008 at 1:08 pm and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.