Filed under: Management, Industry, Competitive strategy, General Motors (GM), Toyota Motor Corp. (TM)
General Motors‘ (NYSE: GM) CEO Rick Wagoner has been kicked upstairs [subscription required], according to the Wall Street Journal. He will focus on international expansion and advanced technology. Not much of a job for a chief executive. Frederick Henderson will take over as COO and run the company’s daily operation.
Wagoner’s sin was that he could not launch products that would get GM back some of its market share in the U.S. He was able to cut costs and get an improved deal with the UAW, but GM’s January sales were down over 12% in its home market. Its share in America is only about 25%. Toyota (NYSE: TM) has muscled GM out of its lead in small and mid-sized cars.
At this point, it does not matter who GM puts at the top of the company. There is a race between the company’s growing sales overseas and its falling prospects in the U.S. But multi-billion annual losses in North America can’t be offset by the rest of GM’s operations.
GM’s stock is back near a multi-year low. The company began losing its war in the U.S. a decade ago and that can’t be reversed by new management.
Douglas A. McIntyre is an editor at 247wallst.com.
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